Instagram is without a doubt one of the largest marketplaces right now. With several business accounts it is now seen as an essential component of a successful digital marketing strategy. It is one of the easiest and best medium to boost your brand’s reach, awareness and reputation online.
More likes, comments and followers definitely adds to your social presence and over the time these followers turn into customers which is beneficial for the business. With strategic planning and efforts you can get more followers and then turn them into your customers.
- Knowing the audience
The first step in converting your follower to your customer is to identify the target audience. You must develop an effective communication with the follower to turn him to a prospect buyer.
You have to make sure that you are putting the right amount of efforts toward right audience. For instance, if you are marketing to people over the age of 50 then Instagram might not be the best strategy to go on. While with the age group 16-30 things are altogether different.
Therefore, it is important to know the target audience which will not only increase the number of followers but also the chance to turn them into returning customers.
- Invest in paid Ads
Investing in paid Ads is really necessary for your promotion and turning your followers to your customer. Instagram offers paid ads which will definitely help you in building a large target audience. These Ads can be used to increase the reach, content views and engagement.
You can click for more info about Instagram Ads https://business.instagram.com/advertising/ .
With several options you can really target specific audience and potential consumers as well, this way your profile get more exposure.
- Stay active and engaging
After gaining followers it is really important to stay in touch with them and keep them engaged as much as possible. This can be achieved by staying constantly active all the time. Posting a photo or video once a week won’t do the trick. Posting stuff regularly will create a more authentic experience.
It is also important that you reply to your followers’ comments and messages as soon as possible. This will show them that you value them and they are more likely to buy products from your space.
- Build trust
Building trust is another aspect of this process. As people tend to buy product that they have seen posts about. It gives them a sense of credibility and genuineness about the product.
You can ask your present customers to share their reviews and feedbacks and share these on your profile. As according to a survey 76% of the consumers find it more trustworthy than some form of advertisement.
- Provide customer service
Exceptional customer service is often the deciding factor to persuade any customer from one business to another. Which is why you are required to reply to your followers’ comments and messages.
Quick replies and resolving their inquiries and queries will help you attain more trust and reputation. You can click for more info. about customer relations. ( shorturl.at/dnvCZ )
This is an effective way to increase business through word-of-mouth marketing.
While it is important to stay active on Instagram but it is not possible to stay online all the times. Using automation tools will help you save your time and streamline this process as well. You can check out https://buffer.com/ for more info about this automation process as well.
After establishing your presence on Instagram you can offer exclusive promotions and contents that will increase their engagement. For example, you can post certain promo code in your story which is exclusive to Instagram. This way, you can keep your followers engaged all the times as well.
Running give-away contest is another way to keep your followers engaged. These contest encourages users to tag their friends and thereby increasing your audience. As we see how people tend to be attracted towards these promotions and contests. Using affiliated influencers also helps you in increasing the number of followers as the user tend to buy products endorsed by these influencers.
While posting photos and videos the caption has to be short and to the point. You can add the link to the product in the beginning so that no one misses out on that.
In conclusion, having more followers is a chance to get more customers as well, as long as you’re able to convert them.
- Start with in-depth research and channel your focus and time on target audience.
- Stay engaged and active all the times as well, make sure to respond to your customers’ inquiries.
- Boost your trust among your followers.
- Invest in paid Ads.
- Offer exclusive discounts and promo-codes.
- Use automation tools to save your time.
- Use hashtags, catchy captions and captivating images to attract audience.